YOU CAN EXPECT:

• Clear identification and alignment with your ideal client.
• Ability to attract your ideal client.
• Confidence and courage to hold to your branding and profitable business intentions and “just say no” to clients that are not harmoniously aligned with you and your brand.

YOU CAN EXPECT:

A clearly defined Story Brand that’s:

• RELEVANT, RELATABLE, EMOTIONAL AND ENGAGING
• MEMORABLE, NOTICEABLE AND REFERABLE

YOU CAN EXPECT:

• Clear, concise and impactful messaging on 12+ different branding fronts.
• A powerful story to share with your prospects.
• The confidence and conviction to speak unwaveringly about who you are, what you stand for (or against) and what transformational results you deliver your ideal clients.

YOU CAN EXPECT:

• A clearly defined introductory service offer that leads into a more comprehensive, and importantly, profitable (CORE) service offer.
• The confidence to own your value-driven results and command premium pricing for your services.
• A solid lead magnet idea (or two…if they’re obviously great) that has the highest opportunity to generate leads and convert clients.

YOU CAN EXPECT:

• A better understanding of how to leverage the power of truth in consciousness to “super charge” your business with a “Wonder Woman” brand. ( “Athena Power Play” #1)
• An understanding of the primary and secondary Archetype in branding that IS you and why aligning with this is an “Athena Power Play” #2.
• The importance of marketing research, especially keyword marketing research as life is SEARCH  and GOOGLE driven right now. (Athena Power Play #3)

YOU CAN EXPECT:

A clear understanding of how to use your keyword research report to continue to develop an impactful content marketing strategy.

Check Out a Branding Strategy for a Former 30 yr SWAT- Policeman & See Brand Archetypes at Play! (video left)

Recently I gave a webinar on personal branding and the topic of Archetypes in branding. At the end of the webinar I had a chance to conduct an impromptu group brand strategy session with each attendee.

I asked each person what they thought their “brand edge” was.

Check out how powerful Archetypes in branding truly are when you meet this former 30 year S.W.A.T./police officer, turned tuning fork chakra healer!?!

Notice how he is perceived by the group and how his “archetype” speaks volumes without him even having to say much!

This is what I call a “Power Play” in developing your personal brand!

Includes:
An initial intake interview.

In this 90 minute initial intake interview, via Zoom video conference call, we will dive deep into a significant amount of questions that I will ask you related to you, your business and your expertise. We will also take a peek at what  ideal clients you intend to attract, the type of revenue you want to generate and your comfort level with developing profitable higher end packages in your business.

This will help me (your brand strategist) to prioritize our coaching & consultation efforts so that I spend the most time where it is needed and fine tune our approach to branding your business.

Includes:

• Carefully researched keywords and, more importantly, keyword phrases.
• Analyzing the viability of your business, especially if you intend to develop your business online.
• Analyzing where the greatest opportunity exists for you to really launch your business or expand it further.
• Determining the best approach and lead magnets you may need to develop to get new prospects in the door.
• Analyzing & carefully considering use of the keywords based on search volume, competitiveness, and financial viability. 
• Creating a keyword research report for your review, files and long term referenceability. 
• Highlighting any blog content, video, podcast, eBooks, social media posts, email marketing, lead magnet, product/service and business development opportunities that may reveal themselves in the keyword research 
• Outlining an initial content marketing strategy with 12 key pieces of content for you to develop down the line.

This happens after I complete my keyword research, reporting and analysis as you need to understand my findings.

Includes: 

Reviewing, understanding and advising you on a content marketing strategy and how it should be written and developed to take advantage of “Key” keyword phrases that can get you found more easily on local SEO Google searches and social media.

It will also provide a foundation for developing “lead magnets” to build your email list and generate leads. (You DON”T want to offer a lead magnet and then build out an email automation stream and sales funnel without this vital information!!!! It’s painful to make this significant and frustrating mistake!!)

MOST IMPORTANTLY THOUGH….. is making sure your proposed service offerings have significant search volume and financial viability BEFORE building your Signature Personal Brand! (IN OTHER WORDS, LET’S MAKE SURE YOU HAVE A MARKET!)

Includes:

• 6 weekly – 2 hour training & brand building workshops.
• Weekly take home assignments.
• Branding specific worksheets,
• Follow at your own pace videos and
• Resource suggestions to reinforce and support the branding efforts we tackle each week.

Every week we will tackle 1-3 aspects of our personal brand building efforts. Part of each week’s workshop will include learning, training, and actual hands on writing to start developing and building your personal brand.

Each week will also include sharing each other’s work in order to get feedback and inspiration!

Let me tell you, you can’t beat the power of a conscious group dynamic. A group of  like minded, heart-centered, creative  and supportive individuals whose primary intent is to be of high integrity, compassion and truth is significant (and fun)!

You also can’t beat the amazing insights and Divine inspirations that come up as we are working together from a higher level of consciousness for all.

Though I highly recommend you make an effort to make it to every LIVE online workshop, each week will be recorded for you to follow (again) at your own pace.

DAYS & TIMES

To be determined by you and I.

Each workshop will be recorded and made available to everyone the day after the workshop.

This will begin after your 1st online personal branding workshop.

• Includes:
  5- 45 minute 1-on-1 brand consulting- brand strategy sessions* with me, Liz Gracia on Zoom video conference call.
• 5 weekly follow up emails that include a task list/homework assignment and post consult round up.

At the beginning of week 2 we will review the prior week’s homework assignment. This review will include:

·         You reciting (especially if it’s in regards to messaging) the messaging you intend to use in that particular aspect of your branding.

·         Me questioning you and acting as a “devil’s advocate” (so to speak)  in regards to what you’ve come up with.

·         Fine tuning your messaging and intentions so they are super impactful, clear, concise  and move me  (or better yet, your ideal client) to want to work with you.

The beauty of a 6 – 8 week brand builder workshop is that you are more fully aligning yourself with your personal brand.  As a highly intuitive healer and consultant I feel and experience the value of integrating your intentions and focusing on them on a continual basis.

*You have 8 weeks to get all of your  6 one-on-one sessions scheduled with me.

Includes:
A 1 hour video conference call.

Every week you can join us on a 1 hour video conference call on Zoom where you can bring questions about:

• Personal branding.
• Digital marketing.
• Brand strategy and launch.

Ask for feedback on any aspect of your personal branding efforts, be they:

• Your in progress or finalized branding statements (there are up to 12 we will address in this workshop)
• Your logo.
• Your images, colors and font selections.
• Your product offerings.

It’s a rare opportunity to get feedback from so many people at once. Personal branding should not be a solo attempt as you need reflection, feedback and perceptions and perspectives from others!

DAY & TIME

Every Friday
9am PT, 10am MT, 11am CT, 12pm ET

Each video conference call runs 1 hour and will be recorded and uploaded to our Private Facebook Group page.

Includes:
Access to The Athena Arena Personal Branding Facebook Group

So, you’re gonna be writing a fair amount of  branding communications as you develop and build your personal brand. It’s a great idea to get feedback on what you are thinking and what you are creating. The Private Facebook group is the perfect place to share your ideas and get valuable feedback.

You are also going to meet and collaborate with others in your Personal Brand Builder Bootcamp. In fact it’s highly likely you’ll pair up with an accountability buddy here. The Facebook Group is  a great place to continue your collaboration and support efforts with others.

As we move along in our personal branding workshops you may start to curate images, fonts, color palettes and logo design comps for which you’ll want feedback. The group is again, another great place to get feedback on these items.

As a “Graduate” of The Athena Arena Personal Brand Builder Bootcamp, you will always have access to this valuable group!

Includes:
1 Final 1-on-1 brand strategy and consulting session with me, Liz Gracia.

Before our week 6 (last) brand strategy session, it is up to you to take all of the information and fine tuning work that we have done together and in the group workshops and bring it together in your own Personal Branding Brief.

You will email me that brief so I can review it prior to our call.

During our 6th week call we will again, go through a final review where you will recite each of your messages.

Then we will discuss a “what’s next” strategy for brand launch and implementation

BONUS #1*

All Athena Arena Bootcamp graduates have the opportunity to really step up and show us your stuff!

It’s Your 1st Brand Launch Strategy!

Here’s what you receive:

• A 30 minute recorded Zoom  video interview  with (yours truly) Liz Gracia, Founder of The Mind Body Spirit Network and  Host of the High Vibe Tribe TV.
• Upload of your video interview to The Athena Arena YouTube Channel here.
• Blog post on The Athena Arena blog here.
• Your video shared across all of our social media platforms (Facebook, Twitter, Pinterest, Liz’s LinkedIn, LinkedIn Company Page, Instagram).
• Your video interview uploaded to our Private Facebook Group page and Facebook page.
• Upload of your video interview to The Mind Body Spirit Network’s High  Vibe Tribe TV YouTube Channel here.
• Blog post on The Mind Body Spirit Network’s High Vibe Tribe TV video feed here.
• Your video shared across all of our social media platforms (Facebook, Twitter, Pinterest, LinkedIn Company Page, Instagram.
• Once launched, inclusion in our High Vibe Tribe radio podcast series.  (there is no guarantee as to when this may happen)
• SEO expertise applied to all social media posts and blog posts so you can get found on Local Google searches.
• Embed code so you can use this video content anywhere you like in your social media branding launch.

*There is one caveat to all of this significant brand launch work that we do for you, and that is that you provide us with a video testimonial of your experience in The Athena Arena Brand Builder Bootcamp.